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2024-2025 Undergraduate & Graduate Catalog

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CAP 415 - Social Media Campaigns

Examines the planning and management of social media campaigns. The primary goal is to provide hands-on experience in developing a professional campaign for social media. Students will prepare social media campaign proposals. They will develop communication materials, program proposals, and evaluations for their campaigns. Offered winter semester. Prerequisites: CAP 330 and CAP 331.

Credits: 3



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