2024-2025 Undergraduate & Graduate Catalog
Bachelor of Arts or Bachelor of Science in Advertising and Public Relations
- Requirements for a Major in Advertising and Public Relations
- Advertising Emphasis
- Public Relations Emphasis
The School of Communications core, B.A./B.S. degree requirements, and emphasis requirements total 57 credits.
Requirements for a Major in Advertising and Public Relations
B.A./B.S. Degree Requirements
There are nine credits required. All undergraduate programs in the School of Communications offer both the B.A. degree and the B.S. degree. All students selecting majors in the School of Communications must choose either the B.A. or B.S. degree requirement that is intended for a particular undergraduate program.
B.A. Degree
The B.A. degree requires a third semester proficiency in a foreign language of the student's choice.
B.S. Degree
- STA 215 - Introductory Applied Statistics (3 credits)
- COM 275 - Foundations of Communication Research (3 credits)
- COM 375 - Communication Research (3 credits)
School of Communications Core
All students majoring in the School of Communications must complete the following core courses, for a total of nine credits:
- COM 101 - Concepts of Communication (3 credits)
- COM 201 - Speech (3 credits)
- COM 295 - Communication Theory (3 credits)
Advertising Emphasis
Advertising core, electives, and Capstone require 39 credits.
Core Courses
There are 30 credits required.
- ART 209 - Graphic Design Basics (3 credits)
- CAP 105 - Technology in Public Relations and Advertising (3 credits)
- CAP 115 - Research Basics for Advertising and Public Relations (3 credits)
- CAP 210 - Fundamentals of Advertising (3 credits)
- CAP 220 - Fundamentals of Public Relations (3 credits)
- CAP 310 - Advertising Management and Cases (3 credits)
- CAP 315 - Advertising Copywriting (3 credits)
- CAP 413 - Media Planning (3 credits)
- CAP 490 - Internship in Advertising/Public Relations (1 to 6 credits) Minimum of three credits are required for the major.
- WRT 219 - Introduction to Creative Writing (3 credits)
- PHI 325 - Ethics in Professional Life (3 credits) OR CAP 325 - Advertising and Public Relations Ethics and Law (3 credits)
Elective Courses
There are a minimum of six credits required.
With advisor approval, select a minimum of two courses at the 200-level or above that complement your studies in advertising and public relations. Courses may be from other departments. See list of suggested electives at gvsu.edu/soc/advertising-public-relations-major-47.htm.
Capstone
There are three credits required.
Public Relations Emphasis
Public relations core, electives, and Capstone require 39 credits.
Core Courses
There are 30 credits required.
- ART 209 - Graphic Design Basics (3 credits)
- CAP 105 - Technology in Public Relations and Advertising (3 credits)
- CAP 115 - Research Basics for Advertising and Public Relations (3 credits)
- CAP 210 - Fundamentals of Advertising (3 credits)
- CAP 220 - Fundamentals of Public Relations (3 credits)
- CAP 320 - Public Relations Management and Cases (3 credits)
- CAP 321 - Media Relations Writing (3 credits)
- CAP 423 - Writing Corporate Communications (3 credits)
- CAP 490 - Internship in Advertising/Public Relations (1 to 6 credits) Minimum of 3 credits required for the major.
- JBM 256 - News Reporting (3 credits)
- PHI 325 - Ethics in Professional Life (3 credits) OR CAP 325 - Advertising and Public Relations Ethics and Law (3 credits)
Elective Courses
There are a minimum of six credits required.
With advisor approval, select a minimum of two courses at the 200-level or above that complement your studies in advertising and public relations. Courses may be from other departments. See list of suggested electives at gvsu.edu/soc/advertising-public-relations-major-47.htm.
Capstone
There are three credits required.