Course Offerings
UNDERGRADUATE COURSES
- MKT 300 Fundamentals of Marketing for Non-Business Majors
- MKT 350 Marketing Management
- MKT 351 Consumer Behavior
- MKT 352 Marketing Research
- MKT 353 Marketing Negotiations
- MKT 354 Distribution Institutions and Logistics
- MKT 355 International Logistics
- MKT 356 Professional Selling
- MKT 357 Retailing
- MKT 358 Advertising and Marketing Communications
- MKT 359 Multinational Marketing
- MKT 360 Marketing on the Internet
- MKT 361 Sports Marketing
- MKT 365 GIS For Business and Economic Decision Making
- MKT 369 Creativity in a Cubicle Environment
- MKT 370 New Product Development
- MKT 375 Marketing Ethics
- MKT 380 Selected Topics in Marketing
- MKT 425 Brand Management
- MKT 451 Marketing Strategy
- MKT 452 Marketing Analytics
- MKT 456 Sales Management
- MKT 457 Logistics and Transportation
- MKT 490 Marketing Internship
- MKT 499 Independent Research
Seidman Undergraduate Programs
(616) 331-7500
[email protected]
Undergraduate Advising
Seidman Graduate Programs
(616) 331-7400
[email protected]
Graduate Advising
GRADUATE COURSES
- MKT 651 Marketing Management
- MKT 680 Special Topics in Marketing