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Strategic Plan for University Counseling Center

Mission

 To enhance the well-being of our diverse GVSU community through mental health services, including prevention, education, and counseling.

Vision

The University Counseling Center (UCC) strives to be viewed as an essential resource for enhancing student mental health, well-being, and academic success and recognized by the university community as integral in achieving the university mission. Characterized as dynamic, proactive, and innovative in responding to the needs of a diverse university community, the Center cultivates a highly competent staff and evolving service and training practices. The UCC staff strengthens relationships within the Center, the University, and the broader community through compassion and advocacy.

Values Statement


·     We advocate for and promote a culture of inclusivity and equity through active engagement in social justice.

·     We promote the importance of holistic wellness and self-care in maintaining mental health and emotional wellbeing.

·     We are committed to providing individualized, evidenced-based services and creating culturally sensitive spaces for students to feel heard, accepted, and affirmed.

·     We embrace a team-based approach to individual and organizational well-being, striving for collaborative decision-making and mutual support.

·     We support ongoing professional development as a critical factor in enhancing staff competence, expertise, and the effectiveness of our service and training practices.

·     We bring a specialized mental health perspective to the campus community through collaborative partnerships and interdependent relationships.


Planning Process

In the Winter of 2022 the staff of the University Counseling Center began the process of reviewing both its Mission, Vision, and Values statements and the current strategic plan. Both processes began with a group of 6 staff members volunteering to be part of a small work group to begin reviewing the current mission, vision, and values. This work group established a new document that was then sent to the full UCC staff for review.  After allowing staff some time to prepare feedback, the full staff met to review the feedback for the new Mission, Vision, and Values statement. Feedback was gathered by the subcommittee and final edits were made to establish the final Mission, Vision and Values of the UCC.  

After the Mission, Vision, and Values were modified, a new small committee was created to work on drafting current strategic plans for the UCC. This committee then presented the findings to the full UCC staff for edits and suggestions. These revisions were incorporated into revised and finalized versions of the strategic plans for the UCC. 

Collaboration

The staff of the University Counseling Center works collaboratively with campus partners to provide services for student support. These collaborations are aimed toward enhancing the well-being of our diverse GVSU community through mental health services, including prevention, education, and counseling.

Building Capacity

The University Counseling Center consistently aims to collaborate with support services, both on and off the GVSU campus, to help provide consistent and quality care for GVSU students. Through these collaborations, trainings provided, and additional educational outreach services, we aim to empower GVSU faculty and staff to promote awareness and supportive referrals around mental health for GVSU students. 

Commitments

Empowered Educational Experience

Key Performance Indicator

Increase Mental Health Awareness

Baseline

Previous year's utilization of MindWise Screening Tools

Description

• Outcome: Increase the utilization of Mind Wise, the online mental health screening system. • Objective: Implement new mental health screening efforts via Mind Wise with the addition of stand-alone kiosks and art installations. • How we Measure: Compare usage rates of Mind Wise from previous years to current years data. • Responsible Unit/Individual: Associate Director of Prevention and Community Education.


Key Performance Indicator

Evaluate and Enhance Telehealth Services

Baseline

Compare usage rates and symptoms shown to the previous year's numbers

Description

• Outcome: Evaluate telehealth services. • Objective: Analyze effectiveness and utilization of telehealth compared to in-person services. • How do we Measure: o Compare client symptom reduction between telehealth and in-person services. o Explore client characteristics associated with mode of service delivery preference. • Responsible Unit/Individual: Assistant Director of Assessment and Future Planning.


Culture of Educational Equity (CEE)

Key Performance Indicator

Evaluate Mental Health Ambassador Training Program

Baseline

Evaluations for this year's training program

Description

• Outcome: Evaluate the Mental Health Ambassadors training program • Objective: Assess trainees’ mastery of learning objectives, knowledge retention, and ability to use training material. • How do we Measure: Utilize pre and post surveys at 3 time periods with the mental health ambassadors (before training, immediately after the training is completed, and at the end of the semester). • Responsible Unit/Individual: Mental Health Communications and Outreach Specialist.


Key Performance Indicator

Increase Representation of Students in the Mental Health Ambassadors Program

Baseline

Compare representation percentages to the previous years averages

Description

• Outcome: Increase representation of students who typically are underutilizing mental health services in the Mental Health Ambassadors Program. • Objective: Evaluate and adjust recruitment strategies for mental health ambassadors. • How do we Measure: Compare characteristics of the current mental health ambassador class as compared to the previous year. • Responsible Unit/Individual: Mental Health Communications and Outreach Specialist.


Key Performance Indicator

Increase the level of embeddedness of diversity, equity, and inclusion within the University Counseling Center.

Baseline

Evaluate progress of programs established and plans established compared to the start of Fall 2022

Description

• Outcome: Increase the level of embeddedness of diversity, equity, and inclusion within the University Counseling Center. • Objective: Create a social justice framework as part of the foundation for the University Counseling Center. • How do we Measure: o Identify the definitions of diversity, equity, and inclusion that will be used in the UCC. o Examine the policies and procedures of the UCC through the newly defined DEI lens. o Evaluate how the UCC represents the new definitions of DEI in published materials and in the physical space. • Responsible Unit/Individual: University Counseling Center Diversity Equity and Inclusion Team.


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