Brand University: Virtual Update June 2020
Presenters from University Marketing and University Communications brought attendees up to date on the evolution of ad campaign messaging from Laker Effect to Next is Now before, during, and after the pandemic stay-home order. Tools to address this year's money-saving print restrictions, as well as several other communications tools and initiatives were also discussed.
The links mentioned in the session, as well as the questions & answers from the live chat are listed below.
Introduction
GVSU Identity Standards
Contact University Marketing
Email for Identity Standards
Campaigns Overview
Examples of the current image campaigns
gvsu.edu/next
gvsu.edu/complete
gvsu.edu/nextdigital
gvsu.edu/advance
Alternatives to Printing
Learn about the Content Management System (CMS)
Financial Aid Annual Report - Used to be printed, now is digital
Emma
Social Media
Tagging PDF's
Health Check - Example of a Tagged PDF
PowerPoint Templates
Events Calendar
Laker Hub
Laker Together Campaign
Lakers Together
Important Messages For Your Audience - L3
Laker Lifetime Learning
L3 Account Info
L3 Career Support
GVSU Alumni Association
Alumni Resources for Campus Partners
Important Messages For Your Audience - Recruiting
Academic Program Pages
Virtual Viewbook
Virtual Tour
VisiTOUR (For use on Mobile Devices)
Updates on Marketing Communication
New Events Calendar
Add Your Own Events
Sneak Peek of GVNext Design
Lakers Together
Photography
University Communications Photography
Photo Project Starting Point
Photo Release Forms
GVSU Widen Collective
GVSU Photo Team on Instagram
FORUM Now Online
GVSU Forum
[email protected]
Social Media
Social Media Guidelines
GVSU on Instagram
Facebook Group for Campus Social Media Admins
Questions that were asked during the Brand U session.
How can we convince a supervisor to move to digital if they say this doesn't apply to us?
We can work with you on your specific situation. Please reach out to Rhonda Lubberts at [email protected]
Any change with Emma to allow us to utilize our unique college logos?
You can use your department logo in conjunction with the GVSU logo somewhere in the email.
Any recommendations for tracking the effectiveness of messages on the Laker Hub?
Yes, use a unique URL in your announcement and check the analytics for that specific URL. You can learn how to create a Unique URL in this instructional video.
When will my department be upgraded to the new version of the academic program pages? (including the updated banner photo)
We started with Graduate Programs and are now working on Undergraduate Programs, which we plan to have finished this summer.
If we have graduate recruitment events, can they be added to the "Attend an Event" page?
Yes! Please contact Rachel Van Den Broek, the Graduate Admissions Counselor, at [email protected]
What was the name of the software that pulls statistics? Is that available through the CMS?
The name of the software is EMSI. There are limited subscriptions available, so please reach out to Nick Viau at [email protected] to discuss.
Who should I contact if I see outdated info in the viewbook?
Please reach out to Jennifer Allard at [email protected]
Regarding the updated GVNext page, will the department news modules in the CMS be upgraded similarly?
Yes!