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The Advertising and Public Relations major prepares graduates to be successful as advertising and public relations practitioners in today's fast-changing industry and society.
Graduates benefit from the liberal arts context within which technical and professional skills are developed, this includes:
- Social media
- Digital communications
- Communication strategy
- Counseling management
- Adapting to international contexts
- The use of analytics for measuring results
Bottom line: Students learn not just how to do advertising and public relations, but why they are doing it and its impact on organizations and society.
Advertising is an interdisciplinary field that combines research, consumer behavior, critical thinking, strategy, creativity (writing+audio/video/graphic production), and media planning to advance communication opportunities and solve problems for clients. Below you will find links to learn more about the professional world of advertising and what students should expect to learn in their curriculum:
Public relations professionals help organizations manage their relationships with their various publics, using research, planning, strategy, communications tactics, and evaluation.
Here’s a link to PRSA’s page “About Public Relations.” https://www.prsa.org/about/all-about-pr
Classes You Will Take
From the Catalog