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x remove Advertising and Public Relations, B.A., B.S.
Credits Required
120
Format
Face To Face
Location

Undergraduate students in this major study at Grand Valley's Allendale Campus.

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Coursework

Students study a variety of topics within the major, including:

  • Campaigns
  • Ethics and law
  • Media planning
  • Public relations writing
  • Advertising and public relations technology
  • Management
  • Research
  • Copywriting
  • Graphic design
  • Social media analytics
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Career Options
  • Advertising and PR agencies
  • Corporations
  • Educational institutions
  • Government agencies
  • Hospitals
  • Nonprofit organizations
  • Sports teams
  • Travel industry
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Application Deadline
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Skills Employers Want

The B.A. or B.S. in Advertising and Public Relations at GVSU will develop the skills you need to land the job you want. Whether the skills are advanced or general, you will build a resume of qualifications that are sure to attract employers. The following skills correlate with those pulled from actual job postings.

  • Public Relations
  • Strategic Planning
  • Digital Marketing
  • Customer Relations Management
  • Journalism
  • Marketing Communications
  • Marketing Strategies
  • Press Releases

Source: EMSI, 2020

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