Program Overview

The business analytics badge is designed to expose you to the most common techniques used in business analytics. You will focus on appropriate analytical processes, managing and analyzing business data, and reporting out the data in proper formats for decision makers.

This badge is offered to Seidman College of Business students and learners in other majors who have an interest in developing the skills necessary for a sales profession. Non-Seidman learners will need to require a permit for each course.

What is a Badge?

A digital badge, or badge, is a record of achievement that recognizes a student's completion of a coherent and meaningful academic experience. GVSU offers both credit and noncredit-bearing badges as digital credentials. Credit-bearing badges include anywhere from 0.5 to 15 academic credits and may include additional noncredit criteria. Credit-bearing badges are also posted to the academic transcript.

Why Study Business Analytics at Grand Valley?

• Learn how to manage and analyze business data.
• Use reporting and analysis software, and interpret results to improve managerial practices.
• Gain the knowledge to tie together information in a project to make business decisions.
• Add highly marketable and desirable skills to your resume for potential employers, while enhancing your education.
• Badges are an efficient way to obtain a specialization and can be completed in a year.

Admissions

Admissions to complete a digital badge is open to both degree and nondegree seeking students. If you are not currently a Grand Valley student, start your application here.   

For current GVSU students:

• Declare your badge via myBanner. Login to Banner Self-Service, click on Student, Student Records, Add a Certificate or Badge to your Program, Select the appropriate badge from the drop down list, and click Submit.
• Speak with the appropriate badge coordinator to ensure criteria are being met. You will be able to track your progress toward the badge in myPath as well!
• Once you are done with the requirements, apply to receive the badge via myBanner.
• Once the completion of your badge has been verified, the badge will be posted to your student record and will be viewable on your transcript. In addition, your digital badge will be posted on Credly.com.

Location & Format

Students in this program study downtown on the Robert C. Pew Grand Rapids Campus.

• Face To Face

Coursework

The badge is comprised of three courses, a total of nine credit hours:

• ECO 300 - Applied Economic Analysis
• MGT 477- Applied Business Intelligence

And one of the following:

• ACC 416 - Information Systems Auditing
• ECO 400 - Econometrics and Forecasting
• MGT 478 - Business Intelligence Development
• MKT 352 - Marketing Research

Helpful Links

• Scholarships
• Financial Aid
• Tuition & Fees
• Study Abroad
• General Education Handbook
• Business Programs

For More Information

gvsu.edu/seidman
50 Front Avenue SW
(616) 331-7500

gvsu.edu/admissions