2010-2011 Undergraduate & Graduate Catalog

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Bachelor of Business Administration in General Business

• Requirements for the B.B.A.
• Requirements for a Major in General Business

The 18-credit-hour major in general business provides a broad curriculum in business for the student who desires to be a generalist. The major allows students to take courses in several business disciplines instead of concentrating on a specific emphasis. The major is designed for students who wish to work in a family-owned business or any small business that would need an employee with a broad background. In addition, the general business major may serve the interests of a student who wishes to be an entrepreneur.

Requirements for the B.B.A.

Cognate Degree Requirements

• CIS 150 - Introduction to Computing (3 credits)
• BOTH ECO 210 - Introductory Macroeconomics (3 credits) AND ECO 211 - Introductory Microeconomics (3 credits) OR ECO 200 - Business Economics (3 credits)
• Upper-division economics course (not ECO 490) Credits: 3
• STA 215 - Introductory Applied Statistics (3 credits)
• Quantitative Group -- choose one:
  MTH 122 - College Algebra (3 credits)
  MTH 125 - Survey of Calculus (3 credits)
  MTH 201 - Calculus I (5 credits)
  PHI 103 - Logic (3 credits)
  MGT 361 - Management Science (3 credits)

Core Courses

All business core courses acquaint you with various fields in business and help you learn to communicate, to interact, and to assume responsible positions in your chosen field.

For a major in business administration, you must complete the following courses:

• ACC 212 - Principles of Financial Accounting (3 credits)
• ACC 213 - Principles of Managerial Accounting (3 credits)
• BUS 201 - Legal Environment for Business (3 credits)
• FIN 320 - Managerial Finance (3 credits)
• MGT 268 - Introduction to Management Information Systems (3 credits)
• MGT 331 - Concepts of Management (3 credits)
• MGT 366 - Operations Management (3 credits)
• MGT 495 - Administrative Policy (3 credits)
• MKT 350 - Marketing Management (3 credits)

Students are required to select one class from the following list. This course may count toward the major, minor, or cognates if applicable.

• ACC 333 - Corporate Governance and Accounting Ethics (3 credits)
• ECO 440 - Public Economics and Ethics (3 credits)
• FIN 330 - Ethics in Finance (3 credits)
• MGT 340 - Business, Social Change and Ethics (3 credits)
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• MKT 375 - Marketing Ethics (3 credits)

Required Business Electives

Three upper-division Seidman courses are not applied to the major, minor, or cognate (9 credits total). However, these courses can be applied toward a second business major.

Electives

Students may elect nonbusiness or business courses to fulfill their elective course requirements. However, at least 60 hours of the total program must be in nonbusiness courses. Students may apply up to six hours of internship and independent research credit, in any combination, toward their degree requirements. Business majors may not take any of the major or cognate courses, except the internship, on a credit/no credit basis. Lower-division economics courses and economics courses used in the B.B.A. cognate are counted as nonbusiness credit.

Requirements for a Major in General Business

In addition to the business core, the requirements are as follows:

• MGT 330 - Entrepreneurship and Small Business Management (3 credits)

One of the following:

• ACC 317 - Individual Income Taxation (3 credits)
• ACC 318 - Entity Taxation (3 credits)

One of the following:

• FIN 321 - Investments (3 credits)
• FIN 322 - Intermediate Managerial Finance (3 credits)
• FIN 331 - Risk and Insurance (3 credits)

One of the following:

• MKT 351 - Consumer Behavior (3 credits)
• MKT 352 - Marketing Research (3 credits)
• MKT 451 - Marketing Strategy (3 credits)

One of the following:

• ACC 330 - International Accounting (3 credits)
• ECO 349 - Emerging Markets Issues (3 credits)
• ECO 365 - Comparative Economic Systems (3 credits)
• ECO 369 - International Economic Issues (3 credits)
• ENT 350 - Entrepreneurial Business Plan (3 credits)
• FIN 429 - International Financial Management (3 credits)
• MGT 303 - Introduction to International Business (3 credits)
• MGT 437 - Family Business (3 credits)
• MGT 466 - International Management and Multinational Corporations (3 credits)
• MKT 359 - Multinational Marketing (3 credits)

And one three-credit internship in any business discipline.

Students with business experience may meet with an advisor to discuss substituting an alternative course for their internship experience.

The upper-division economics course selected as part of the cognate requirements cannot double-count in a general business major.