2014-2015 Undergraduate & Graduate Catalog
MKT 651 - Marketing Management
Focuses on developing an understanding of the role of markets and marketing in the macroeconomic environment, and on providing marketing managers with the knowledge and tools they will need to successfully analyze product markets and develop marketing strategies that will provide sustainable competitive advantage. Offered fall and winter semesters. Prerequisites: Completion of M.B.A. background equivalencies.
Credits: 3