2024-2025 Undergraduate & Graduate Catalog [In Progress]
CAP 330 - Social Media Strategy
Focuses on creating and developing social media strategies for public relations and advertising. Students will learn how organizations like nonprofit and for-profit use social media to achieve business goals. Students will explore social media content creation, user engagement, viral messages, advocacy, community building, and crowdsourcing. Offered fall semester. Prerequisite: Junior standing.
Credits: 3