2024-2025 Undergraduate & Graduate Catalog
Badge in Social Media and Analytics
This badge will train students in the strategic use of social media, data analytics, and campaign planning. Students will explore current research and best practices for social media strategies, analytics, and public relations and advertising campaign management. Students can make data-driven decisions to formulate plans, identify research priorities, determine evaluation tactics, and measure campaign success. The badge will introduce students to strategic communication, creative planning, and content development. They will be able to connect theories to practice.
Required Courses: