Faculty/Staff Directory

Imran

Mazid

mazidi@gvsu.edu

Associate Professor

279 LSH

616-331-2494

Advertising and Public Relations

Dr. Imran Mazid is an Associate Professor in the School of Communications at Grand Valley State University. His research focuses on the strategic use of social media in public relations, particularly how storytelling and social presence can enhance audience engagement. Dr. Mazid employs a range of research methods, including quantitative analysis, computational approaches, biometrics, and natural language processing, to uncover strategic insights. He received several awards for his scholarly research.

A central theme of Dr. Mazid's work is the intersection of big data and digital media. Through empirical analysis of large datasets, he investigates how strategic message design influences audience engagement. His research provides actionable insights that professionals can use to craft persuasive content for public relations campaigns. Dr. Mazid's work has been published in prestigious journals such as the Public Relations Review, Public Relations Journal, International Journal of Communication, International Journal of Strategic Communication, Journal of Health Communication, South Asian Popular Culture, and Action in Teacher Education. He presented numerous research papers to national conferences.

In the classroom, Dr. Mazid is dedicated to offering innovative and interactive learning experiences. His teaching philosophy is rooted in active listening and a deep commitment to student care. He integrates digital tools to equip students with the skills needed for the strategic use of social media, artificial intelligence, storytelling, and data-driven content development. Through practical, hands-on activities, Dr. Mazid challenges his students to address real-world communication issues, fostering their ability to develop creative and effective solutions.

Outside of his academic work, Dr. Mazid is happily married to Dr. Zulfia Zaher, an Associate Professor at Central Michigan University. They are the proud parents of two young children, Habib and Bella. Habib, a joyful child, enjoys playing with his toys, counting, and organizing his surroundings, while Bella, a sweet toddler, loves playing with her brother and is known for her kind and caring nature.

Office Hours

M/W 11 a.m.— 12.30 p.m. by appointment.

Recent Publications

Please click this link to see Dr. Mazid's most recent publications.

CAP 105: Technology in Public Relations and Advertising

CAP 210: Fundamentals of Advertising

CAP 320: PR Management and Cases

CAP 331: Social Media Analytics

Ph.D., Mass Communication, Ohio University

MEd., Educational Research, Ohio University

M.A., Communication Studies, Edinboro University of Pennsylvania

M.S.S., Mass Communication and Journalism, University of Dhaka

B.S.S. (Hons), Mass Communication and Journalism, University of Dhaka

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