Welcome to the Biometrics Lab

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The Biometrics and Innovation Lab (BIL) is an interdisciplinary research center housed in the School of Communications at Grand Valley State University. Our mission is to inspire, innovate, and spark data-driven communication research and teaching to uncover human behaviors using biometrics and digital analytics tools and techniques.

We Provide:

  • Hands-on training for students in biometrics and digital analytics tools.
  • Inspiration for students and educators in social scientific research using biometrics and digital analytics tools and techniques.
  • The means to conduct interdisciplinary and applied research related to digital media, virtual reality (VR), augmented reality (AR), mobile technology, and emerging technologies like biometrics.
  • Consultancy services to agencies, community organizations, media, and professionals to tackle real-world challenges.
Student and professor in biometrics lab looking at computer. Image is in black and white
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Biometrics Blog

A Look at Techfluence Talks with Dr. Ewa Maslowska
Georgia Hessel
November 12, 2024
Systematic Review of Eye Tracking
Georgia Hessel
October 4, 2024
Research Finds "Most Annoying Advertisements"
Georgia Hessel
October 4, 2024

Page last modified November 25, 2024
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