Business Courses
Only want to take one class with a focus on sustainability rather than a minor or major? You can still take a variety of courses within the curriculum that also count towards General Education Credit, Issues credit, or may be required within your major.
For updated information of course listings and descriptions visit the Course Catalog
BUS 201 - Legal Environment for Business
The legal, regulatory, and ethical environment in which business operates is explored, with emphasis on the regulation of business, international law, environmental law, ethics, the political and social factors influencing case and statutory law, contracts, employment law, and business organizations. Offered every semester. 3 cr.
BUS 301 - International Business and Culture
Explores how business is done in a country or region, and how culture influences business and its environment. Reviews country’s history, economics, politics, government, arts or education. Explores how business practices may differ from U.S. practices. To be taught in that country as part of a study abroad program. Fulfills Cultures - Global Perspectives. Fulfills one of the Issues requirements. Offered spring/summer. 3 cr.
BUS 677 - Business Ethical Problems & Perspectives
The study of ethical problems commonly encountered in modern global business environments. Students will study the ethical issues of character, leadership, decision making, organizational governance and social responsibility.
BUS 634 - Sustainability Principles & Practices
This course, which carries 1.5 credit hours, provides an introduction to, and analysis of, the fundamental theories, concepts, principles, and practices of “sustainability” in the global society in which we live. Students analyze and apply theories to real-
world scenarios, including to their current employers and work assignments.
BUS 635 - Sustainable Micro, Small, and Medium Enterprises
Fundamental theories, concepts, principles, and best practices of sustainability in the context of small enterprises. The course will examine local enterprises, clean technology start-ups, and the development of small enterprises in the developing world.
Communications, Ad & PR
CAP 220 - Fundamentals in PR (Restricted to Advertising and Public Relations majors and minors).
Basic principles covering the role of public relations in society, public relations principles and their application, procedures for planning and implementing public relations campaigns, the identification of publics and the strategies for influencing them. Course offered every semester. Prerequisites: CAP 105, CAP 115, and WRT 150 with grade of C (not
C-) or better.
3.000 Credit hours
CAP 320 - Public Relations Management and Cases
The public relations function viewed from the management, consultant, and employee positions through use of text material and case studies. Offered fall and winter semesters. Prerequisites: CAP 220.
3.000 Credit hours
CAP 423 - Corporate Communications Writing
An advanced writing course on the research, development, and preparation of corporate communications. Uses desktop publishing. Includes brochures, annual reports, employee newsletters, executive speeches, position papers, backgrounders, corporate memos, customer letters, and crisis communications. Offered fall and winter semesters.
3.000 Credit hours
CAP 495 - Ad and PR Campaigns
Planning and presentation of a response to an advertising/public relations problem or objective of an actual organization. Includes liaison with the client organization throughout the semester and presentation to the client at the conclusion of the
semester's work. Offered fall and winter semesters. Prerequisites: CAP 310 or CAP 320; senior standing. 3.000 Credit hours
COM 303 - Debate
Instruction in techniques of argumentation and debate. Research methodology, logical analysis and argumentation, rhetorical strategies, technique of public presentation.
COM 372 - Global Communications
A global focus on the relationship between media and society. The nature of global media in a world community. Varieties of media technologies, contents, and effects. How media encourage cross-cultural unity, or increase tensions within and
between nations. Fulfills one of the Issues requirements. Offered fall semester. 3 cr.
COM 410 - Senior Seminar in Health Communication
This course serves as a bridge between the student’s academic and professional careers. The course helps students synthesize their communication education into a view of the dominant themes, issues and trends of the health communication field.
COM 438 - Communication Ethics
An upper-division course for the study of communications ethics. Students explore how language and innocence are mutually exclusive, examine how rhetoric, ideology, and information bear upon social and personal evil, and consider ethics issues relating specifically to communicative media. Focus is directed to the assessment and development of ethical sense-making.
COM 490 - Internship
A supervised work experience in an area of a student’s potential career interest. Initiated by the student, who plans the work experience with the advisor, the faculty sponsor chosen to supervise the internship, and the supervisor at the worksite.
COM 495 - Issues in Communication
Selected communications theories are examined in the context of contemporary issues/questions. Seminar-style analysis and application of concepts based on readings selected to support discussions about one or more current critical issues in
communication.
COM 634 - Ethics in Professional Communication
An examination of ethical issues and problems in professional communication. Special attention is given to understanding the connections between the communication industry and society, government, economics, and the law.
Economics
ECO 100 - Current Economic Issues
Examination of current social issues from an economic perspective, such as drugs, rent control, environmental pollution, poverty, crime, and the distribution of medical care. Recommended for students interested in current issues. Students with any economics course at ECO 200 and above cannot take this course for credit. Fulfills one of the Foundation - Social and Behavioral Sciences. Offered fall and winter semesters. 3 cr
ECO 210 - Introductory Macroeconomics
Introduction to the study of the national and global economies. Topics include the effects of government taxation and budget deficits on economic growth; ways to alleviate unemployment, inflation and international trade imbalances, and the importance of expectations and decision-making in an uncertain world. Fulfills one of the Foundation - Social and Behavioral Sciences. Offered every semester. Prerequisites: MTH 110 or MTH 122 or MTH 201, sophomore standing recommended. 3 cr.
ECO 336 - Urban & Real Estate Economics
Applies economic models and methods for understanding urban real estate markets. Topics include urbanization and urban growth; determinants of land rents and urban spatial structure; characteristics and determinants of real estate markets; location choice; transportation, poverty, crime, and education in cities; relationship between real estate markets and business cycles. Offered winter semester. Prerequisite: ECO 211 or ECO 200. 3.000 Credit hours
ECO 345 - Environmental and Resource Economics
Develops a systematic economic framework to analyze market and government allocations of natural and environmental
resources. Topics include relationships between population growth, land development, and environmental quality; regulatory
versus market oriented environmental policies; supplies and prices of mineral and energy resources; harvest and protection of forests and fisheries. Part of the Sustainability Issue. Offered each year. Prerequisites: Junior standing and ECO 200
ECO 349 - Emerging Markets Issues
Important problems in emerging markets throughout the world, such as: policies to stimulate growth via international trade; foreign aid and multinational investment in transitional economics; the use of natural resources and agriculture in economic development; and the relationship of economic development to education, health and migration. Fulfills Cultures - Global Perspectives. Fulfills one of the Issues requirements. Offered every other year. Prerequisite: ECO 210 or ECO 200. 3 cr.
ECO 350 - Gender and Economics
Analysis of gender differences in employment and earnings. Topics include allocation of time between the household and the labor market, employment and family structure, theories of discrimination, antipoverty programs, comparable worth,
parental leave, and affirmative action. Historical trends and cross-cultural comparisons are discussed along with current U.S. conditions. Fulfills one of the Issues requirements. 3 cr.
ECO 369 - International Economic Issues
Selected topics in both international trade and international finance. Includes preferential trading arrangements such as NAFTA and the European Union; analysis of barriers to trade and arguments for and against protectionism; the influence of
exchange rates on capital flows; and the relationship between international trade and economic growth. Fulfills Cultures - Global Perspectives. Fulfills one of the Issues requirements. Offered every year. Prerequisite: ECO 210 or ECO 200. 3 cr.
ECO 380 - Health Economics
Application of microeconomic tools to health and medical care issues. Topics include demand for health care, economic choices of medical care providers, insurance markets, economic justification for government involvement in the medical care
system, various proposals for health care reform in the U.S. and different health care systems in the world. Part of the Health Issue. Offered fall semester. Prerequisites: Junior standing and ECO 211 or ECO 200. 3 cr
ECO 435 - Urban Economics
Topics include the urbanization process, the city as an economic system, location analysis, poverty, housing, pollution, transportation, and public finance. Fulfills one of the Issues requirements. Offered fall semester. Prerequisites: ECO
211 or ECO 200. 3 cr
ECO 643 - Health Economics
This course employs economic tools to understand issues related to health care. Students will learn how to evaluate cost- benefit analysis, assess cost effectiveness, and interpret regression analysis. Microeconomic issues include resource allocation, production efficiencies, market structure, and industry performance. Macroeconomic issues include national policy, equity, and health care reform.
Finance
FIN 330 - Ethics in Finance
This course relates ethical principles to issues faced by financial professionals in fields such as investment analysis, investment sales, corporate finance and financial institutions. A general background in moral philosophies will be provided. Offered winter semester. Prerequisite: FIN 320. 3 cr
Management
MGT 340 - Business, Social Change and Ethics
Examines the process of business development and the ethical questions that process raises. Particular attention is paid to the questions raised by market pressures, bureaucratic organization and income stratification. Fulfills one of the Issues requirements. Offered every semester. 3 cr
MGT 438 - Business Ethics
An inquiry into the relevance of the classical ethical literature to the resolution of everyday business problems. Particular emphasis will be placed on the practical usefulness of the Socratic tradition. That tradition requires that we attend to clarifying our own values as well as those of others. We will read a number of Socratic Dialogues, respond to a variety of business cases, and attend to the relationship between them and the process of understanding ourselves. Fulfills one of the Issues requirements. Prerequisite: MGT 331. 3 cr
MGT 355 - The Diversified Workforce
An examination of the experiences of different groups in the U.S. workforce, including race, ethnicity, gender, age, disability, and sexual orientation. Cultural differences are explored and a consideration is given to the ways in which organizational norms operate to include or marginalize different groups of people. Fulfills Cultures - U.S. Diversity. Fulfills one of the Issues requirements. 3 cr
MGT 466 - International Management and Multinational Corporations
A study of the managerial challenges of conducting business in a global economy. Emphasis on cultural differences and their impact on the situations and issues managers confront when working internationally. Requires senior status or approval of instructor. Fulfills one of the Issues requirements. Fulfills Cultures - Global Perspectives. Prerequisite: Senior status. 3 cr
MGT 672 - Creativity and Social Entrepreneurship
This course provides applied sustainable development tools and best practices that businesses and non-profit organizations can use to address social entrepreneurship issues using innovative, interdisciplinary, and sustainable approaches.
Marketing
MKT 350 - Marketing Management
An introduction to marketing. Provides a general understanding and appreciation of the forces operating, institutions employed, and methods followed in marketing products and services both domestically and internationally.
MKT 352 - Marketing Research
Detailed examination of business research procedures and applications. Problem definition, research design, data collection, sampling techniques, costs, etc. Case problems and projects.
MKT 354 - Distribution Institutions and Logistics
An integrated study of supply chain and distribution channels, and their institutions in the global marketplace. Topics include an introduction to the supply chains, system design, advantages and disadvantages of various channel institution types, and
the functional dimensions of supply chain and distribution management.
MKT 370 - New Product Development
This course teaches students how to develop a successful new product or service. Student teams experience the whole process involved in bringing a new product from idea to launch. Emphasis is on the application of fundamental marketing and
entrepreneurial principles required to achieve continuous innovation and sustainable competitive advantage.
MKT 375 - Marketing Ethics
The ethical implications of several current marketing public policy issues will be discussed, including consideration of each issue with regard to the responsibility of business in society. Guidelines for ethical decision-making, principles of ethical
leadership, and ethical behavior in corporate governance will also be reviewed.
MKT 451 - Marketing Strategy
A methodical analysis of a significant number of marketing cases selected from actual business experience to illustrate the application of sound principles to market planning, sales forecasting, and market management. Offered fall and winter
semesters.
MKT 651 - Marketing Management
Focuses on developing an understanding of the role of markets and marketing in the macroeconomic environment, and on providing marketing managers with the knowledge and tools they will need to successfully analyze product markets and
develop marketing strategies that will provide sustainable competitive advantage.
MKT 680 - Social Media
In-depth analysis of selected current topics and problems in marketing. Content will vary from semester to semester among the many subareas of marketing management, physical distribution, systems analysis/design, application, model building and theory; this course focuses on social media.