Academic advising is an integral part of a college education. The advising process establishes a collaborative relationship between student and advisor in which the student feels a sense of connection, support and guidance. Effective advising is developmental. It responds to, and creates, growth and change within the student. Advising encourages students to think critically, seek out resources, and develop action plans. It provides students with the information and encouragement they need to take personal responsibility for exploring options and making decisions. Ultimately, advising allows each student to achieve a meaningful and successful educational experience.

Faculty are expected to be effective advisors, in accordance with the CLAS Standards & Criteria for Evaluation of Teaching. The CLAS Standards state: "Effective advisors and teachers leave something of themselves with their students, demonstrate to students the importance of life-long learning and serve as important role models. Effective advisors make the time and have the flexibility to make each student feel that their individual learning experience is the top priority for the advisor. The effective advisor continually learns about university resources and references and has the ability to recognize when and where students need to be directed for the guidance they need. The excellent advisor not only connects to good students but is also effective in reaching out to students who have more challenges. The excellent advisor also helps junior faculty develop their advising through leadership and mentorship.”