Alumni Owned Brewery Ale Trail

October 28 - November 3, 2024

Follow our Ale Trail to explore alumni-owned breweries throughout West Michigan. Enjoy specials or discounts at each spot during Homecoming week!

Discounts and Specials

All Lakers, including GVSU alumni, faculty, staff, students, and fans, are invited to enjoy these discounts and specials during Homecoming, October 28 - November 3.

Map # Business Address Discount/Special
1 Northern Latitudes Distillery 112 E Philip St, Lake Leelanau, MI 49653

$2 off cocktails and try a special GVSU-themed cocktail

2 Rove Winery 7007 E Traverse Hwy, Traverse City, MI 49684

BOGO wine tastings and 15% off on all purchases

3 The Brewer's Lounge at Pigeon Hill 895 4th St, Muskegon

GVSU flight of the week with 6 beers for $15 OR 50% off the purchase of 2 pints. Use code word: "Louie the Laker"

4 Socibowl by Pigeon Hill 441 W Western Ave, Muskegon

50% off the purchase of two pints. Use code word: “Louie The Laker”

5 Long Road Distillers 18 Washington Ave, Grand Haven

$2 off menu-priced cocktails

6 Tripelroot Brewery 146 E Main Ave, Zeeland, MI 49464

10% off food and beverages

7 Farmhaus Cider Co. 5025 Stanton St, Hudsonville

Enjoy a selection of special Lake Effect ciders during Homecoming week

8 Trail Point Brewing Company 6035 Lake Michigan Dr, Allendale

Enjoy $1 off your first pour of “Sock ‘Em Blue” - a limited edition Blueberry Cream Ale 4.2% ABV

9 Lost Art Brewhouse 3393 Remembrance Rd NW, Walker, MI 49534

$2 off your first drink

10 Long Road Distillers 537 Leonard St NW, Grand Rapids

$2 off menu-priced cocktails

11 Broad Leaf Brewery + Spirits - Westside 443 Bridge St NW, Grand Rapids

$1 off your first drink

12 Vivant Brewery + Spirits 925 Cherry St SE, Grand Rapids

$1 off your first drink

13 Less Traveled 959 Cherry St SE, Grand Rapids

$2 off menu-priced cocktails

14 Broad Leaf Brewery + Spirits - Kentwood 2885 Lake Eastbrook Blvd SE, Kentwood

$1 off your first drink


Thank you to our alumni business owners!

  • Brewer's Lounge at Pigeon Hill and Sociobowl: Michael '07 & Alana Brower '08 and Joel Kamp '06
  • Farmhaus Cider Co.: John Behrens '09 & '16
  • Long Road Distillers and Less Traveled: Jon O'Connor '04 and Kyle VanStrien '12
  • Lost Art Brewhouse: Brad Lawrence '13
  • Northern Latitudes Distillery: Zoë Moseler '23 and Martin Holst '22
  • Rove Winery: Creighton '06 & McKenzie Gallagher
  • Trail Point Brewing Company: Gary & Lucy Evans '06
  • Tripelroot Brewery: Laura Gentry '13
  • Vivant Brewery + Spirits and Broad Leaf Brewery + Spirits: Jason '95 & Kris '06 Spaulding

For more alumni-owned businesses, check out the GVSU Alumni Owned Business Directory.



Page last modified October 1, 2024