The university’s key messages are derived from Grand Valley’s mission, vision, and values, as well as research with the university’s constituency groups. Using these key messages and proof points in your written and verbal communications also helps advance the Laker Effect, the collective impact of the Grand Valley community on individual students, West Michigan, our state, and beyond. 

Click on the following key messages to learn more and read the accompanying proof points:

• Academic Excellence
• First-Rate Faculty
• Great Return on Investment
• State-of-the-Art Facilities
• Outstanding Locations