Faculty/Staff Directory
First Name
Fang (Faye)
Last Name
Yang
Email
yangfang@gvsu.edu
Title
Associate Professor
Website
Office
126 LSH
Phone
616-331-8073
Field of Study
Advertising & Public Relations
About
Faye’s teaching and research interests include diversity issues in the ad industry, movie’s impact on tourism, and integrated marketing communication strategy. Her recent work “Pro Tips for Advertising Educators: How Ethnic Diversity Can Solve Creative Problems” was published in the Journal of Advertising Education. Her research also has been published in the International Journal of Advertising and in the Book Shaping International Public Opinion: A Model for Nation Branding and Public Diplomacy. Faye also serves on the Global and Multicultural Committee for the American Advertising Academy since 2019.
In addition to her teaching and research in advertising, Faye is an enthusiastic world traveler and a self-taught chef of ethnic dishes. Before starting her academic career, Faye worked as a communication specialist, marketing communications consultant, and freelance translator.
Office Hours
T/TH 1:45 p.m. - 2:45 p.m. By ZOOM and appointment
Teaches
Fundamentals of Advertising, Research Basics for Advertising and Public Relations, Advertising Management and Cases
Degrees
Ph.D. in Media and Information Studies (Advertising), Michigan State
University
M.A. in Advertising and Public Relations, University of
Alabama
B.A. in English Language and Literature, Sichuan
University, Chengdu, China