Metadata for a web page consists of information embedded in the page's HTML code, providing a structured description of its content and properties. It includes elements like the title, meta description, and meta keywords, which help search engines understand and index the page, improving its visibility and presentation in search results. Metadata plays an important role in a website's overall SEO presence, which you can learn more about in our SEO training.

A meta title, also called a title tag, is the larger, clickable text that is displayed on the search result snippet as a part of a search engine results page (SERP). Your meta title is a user's first experience with your site, so a properly written meta title could have a major impact on a user visiting your site.

The meta title has a direct impact on your page SEO. If you do not enter a meta title for your page, a search engine will often use the page title instead.

How to Update your Meta Title in CMS 4

1. Click edit on the page you want to add a meta title to in the CMS
2. Under the page title click the button more options
3. Add your meta title

A meta description is a short summary of what your web page is about. When a meta description is provided it is often displayed as part of the search result snippet on a search engine results page (SERP). The user's search term(s) will typically be highlighted if found within the meta description, so including your keywords in the meta description can have a significant impact on a user's decision to access your page.

The meta description does not have a direct impact on your page SEO, however, it plays a critical role in a user deciding if your content is relevant or not. If you do not enter a meta description for your page, a search engine will often use the first content it finds on your page as the meta description.

How to Update your Meta Description in CMS 4

1. Click edit on the page you want to add a meta title to in the CMS
2. Under the page title click the button more options
3. Add your meta description